Race Prosperity, and Inclusion Initiative
BRAND MARKETING STRATEGY OVERVIEW:
Increase awareness and build trust on Mobilty Enhancing Social Network Study by changing the name to How We Rise (HWR)
Reenergize the directional vision to create innovative marketing strategies by moving the project forward with effectiveness and purpose.
Guide the digital marketing campaign to generate brand awareness within different populations to effectively reach target audiences.
Provide guidance and oversee all social media brand strategists for advanced external branding to engage community empowerment.
Reevaluation of the market, requires increased budget in order to execute a multimedia platform campaign.