Portfolio

BROOKINGS INSTITUTE 

Race Prosperity, and Inclusion Initiative

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BRAND MARKETING STRATEGY OVERVIEW:

  • Increase awareness and build trust on Mobilty Enhancing Social Network Study by changing  the name to  How We Rise (HWR) 

  • Reenergize the directional vision to create innovative marketing strategies by moving the project forward with effectiveness and purpose.

  • Guide the digital marketing campaign to generate brand awareness within different populations to effectively reach target audiences. 

  • Provide guidance and oversee all social media brand strategists for advanced external branding to engage community empowerment. 

  • Reevaluation of the market, requires increased budget in order to execute a multimedia platform campaign.