BROOKINGS INSTITUTE 
Race Prosperity, and Inclusion Initiative

BRAND MARKETING STRATEGY OVERVIEW:

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• Increase awareness and build trust on Mobilty Enhancing Social Network Study by changing  the name to  How We Rise (HWR) 

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• Reenergize the directional vision to create innovative marketing strategies by moving the project forward with effectiveness and purpose.

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• Guide the digital marketing campaign to generate brand awareness within different populations to effectively reach target audiences. 

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• Provide guidance and oversee all social media brand strategists for advanced external branding to engage community empowerment. 

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